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H&M AND CULT SHOE LABEL SWEDISH HASBEENS BRING CLOGS TO THE WORLD THIS SPRING

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We just can NOT get enough of this retail store, and for a good reason, they are keeping us editors on their tip toes with all their exciting upcoming news. This spring, H&M is  working with the cult shoe label Swedish Hasbeens, bringing its wooden-soled style to the rest of the world. Thank you H&M, sharing is caring.  Available from April 2oth in around 150 stores worldwide, the three styles of wooden-soled clogs made exclusively for H&M are inspired by the traditional Swedish styles of the ’70s. Using handcrafted methods and environmentally friendly materials, Swedish Hasbeens are a perfect example of how fashion and fun can also be naturally sustainable.

Emy Blixt, Swedish Hasbeens and Ann-Sofie Johansson, H&M

How cute are these?! So mark your calendars and get ready for this exciting shopping opportunity! Mark that urgent, stat.

“I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season,” says Ann-Sofie Johansson, H&M’s head of design.

“We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people.  We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world,” says Emy Blixt, founder and designer of Swedish Hasbeens.

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