Juicy Couture’s Close to Home

Don’t we all remember our first?! Juicy Couture is about to have one of those firsts on a Sunset Boulevard billboard in Los Angeles, followed by a a lovely series of print images breaking in March magazines issues.  Lori Goldstein styled models Daria Strokous, Hanne Gaby and Viktoriya accordingly to the West Coast brand channel—a carefree, bohemian spirit that is more of a throwback to California style in the ’70s. The ads, shot by Steven Meisel, will run in Vogue, Harper’s Bazaar, W, Elle and InStyle.