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Rio Moda Hype Fall 2011-Men

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As of today, the Fall Fashion Show season has officially begun for Iconography Magazine. While some fashion writers are in Florence, Italy for Pitti Immagine(mainly pre-fall collections), others have travelled to Rio de Janeiro for Fashion Rio. While we have yet to begin covering those events we do have enough information to cover Rio Moda Hype.
Rio Moda Hype is a design competition in Rio de Janeiro. This year the theme was “Fashion Fantasy”, and there were10 designers. Only 3 of those designers showed menswear specifically, so today we take a second to examine their offerings.
We begin our coverage of the Rio Moda Hype shows with the brand Soddi.  Designed by fashion newcomer Solon Silveira, the collection is entitled “A Man in Fragments”.  The Bahia native presents a strong silhouette that shows his strength in outerwear.  With influences that I can only explain to be akin to the novel A Clockwork Orange( the designer himself sites urban wanderers) the collection satisfies the theme of the competition while still creating very wearable, military inspired pieces.  As a designer, Solon says he designs for young men who are demanding and possess  a refined taste.

Looking at the collection presented by Alisson Rodrigues for the Rio Moda Hype competition, I couldn’t help but think one thing: heavy knits and long underwear in Rio de Jenero heat? The models seemed to be sweating under the lights alone, and although the collection was entitled “Between Dreams and Delusions”, at the end of the day these pieces still must be sold.  My fears were laid to rest though considering how the pieces could be styled, and the fact that Rodrigues was in his third showing at Rio Moda Hype.  With fabrics that run the gamut of flannels, velvets, leather, denim, and nylon, the collection is inspired by the likes of Don Quixote of La Mancha, Cervantes, Dali, and Picasso.

Akihito Hira is not a graduate of a fashion school. Y ou will find no classes in color theory or principles of clothing design on his transcript.  With a degree in computer science and another(this time graduate) in visual arts, you could say that Akihito comes at fashion from a different direction.  His education is most evident in his explanation of the collection composed of sustainable fabrics; “The collection was the result of an analysis of human relationships in a not so distant future, which coexist in the same space, but not touching or exchanging words, people will creat body armor as if in battle with an invisible enemy”*  The collection features fluid pieces in a dark color palette.

*translated by Google Translate but edited for clarity

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