Ralph Lauren 4D

RalphLauren.com celebrates 10 years of digital innovation with Ralph Lauren 4D
A historic fusion of art, fashion & technology

The so-called fourth dimension was full of sensory effects, including sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection), timed in sequence with the show.

Senior Vice President of Advertising, Marketing and Corporate Communications David Lauren explained that the event was all about building mainstream awareness for the company.

“We want to make sure we are seen at the cutting-edge of technology and trends [by everyone],” he said. The company also plans to post video footage of the show on its website and mobile applications, hoping the event’s novelty factor will make it “go viral.”