NYFW: Lacoste SS 2012

Here we go again… Lacoste, sportiness witout any actual sports.  Chances are when you think of Lacoste, you think of a polo in pale pink adorned with a cute little croc. The brand is actually looking to elevate itself off the tennis court and golf course and into your daily wardrobe, (yay!!) with very intriguing results this season.

This is Felipe Oliveira Baptista’s first collection for the brand–(former Lacoste creative director Christophe Lemaire left Lacoste for Hermes last year. While Lemaire did a ton for the brand, Baptista seems to be out to really turn it on its head.

The polo and rugby collars were in deed there, but rendered in silk and cut into tiny cropped tops and slouchy cool dresses. Throw in a few sexy cut-outs and a hint of side boob, and you have an outfit that would never, ever be allowed at Wimbledon.

The looks were comfortable, wearable, and absolutely chic and stylish. The show notes pretty much say it all: “When style was about stealing a men’s jacket from your lover’s suitcase to show up, scandalously simple, for drinks by the pool of a Mallet Stevens villa.”