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Mjölk Spring/Summer 2011

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With every collection, there comes inspiration.  Most press releases may bore, even torment, well NOT that bad, but may be so factual and pinpoint straight, you feel like you’re back in college listening to your professor ramble on about things that couldn’t possibly help you in the future, near or far. Mjölk on the other hand represents themselves differently.  With bright words and a collection to match, here are some words about the Spring/Summer 2011 collection. What do you think? Would you dress yourself or your man in these outfits?  Check out the inspiration and the gallery of the lookbook for the collection below.

inspiration:: bike riding by the e. river NCY

grit & purgency of NYC in the summertime

old and new

smells, colors, textures

the beauty and sadness of downtown Manhattan

the history of industrial NY and Coney Island, Deprression-era photography, aerial views of farmland, stained glass window, and contemporary art.

Do you see it in Mjölk?



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  1. yeah I like it too. Its genuine. Better than most of the crap I read all day

  2. I actually kind of do think that I can see those elements in the range.. Were you disagreeing with the prescribed adjectives? Because I do see a tight reflection between the release and the clothes.

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