INTERVIEW: NYFW Fall 2011 – Yoana Baraschi

Yoana Baraschi presented elements of lively and playful pieces in her collection, with reds, purples, blacks and blues, plus some floral printed sheath.  With very wearable pieces for one trendy fashionista, this collection is made for the girl who has fun and keeps up with what’s going on in the fashion world.  I shouldn’t say “made for the girl” because Yoanna did cast a male for her presentation.  One of the biggest surprises, and most recently talked about, was the casting of androgynous model Andrej Pejic.  You may knew him, or, her, very well, as she is famous, and very gorgeous at that.  Can you guess which she/he is in the photos below? We’ll give you a hint, Andrej is wearing red tights and heels and is one of the hottest models presenting for Yoana this Fall 2011.

From blue and black silk cropped trousers to a dress with a martini, aspirin, and time clock printed on the back, the collection is fun, furious, and fit for every day wear.  I’m so happy to see real designers designing for real people like us! I even got the chance to speak to Yoana Baraschi and she gave us an insight on her inspiration and what keeps her going.

Assunta: Can you describe your collection in three words?

Yoana: I would say it’s virtual land and it’s  full reality – in virtual land.

Assunta: Who is your ideal woman to wear this collection?

Yoana: Well, it’s a woman who lives in the now who has a lot of confidence and who has a great sense of humor. She  is not afraid to live it up.

Assunta: What’s your advice to aspiring designers?

Yoana: Be ready to put in a lot of work and it will pay off.

Assunta: Name your favorite non fashion related item that gets you through fashion week.

Yoana: Chocolate

Assunta: What is the most inspiring film in fashion?

Yoana: This season it’s The King’s Speech. Everything is so amazingly crafted.

Assunta: What are you plans after fashion week?

Yoana: Pay attention to my kids for five minutes.

It was a pleasure to speak with Yoana. She gives amazing fun and free vibes and it definitely shows through her collection. This designer is on our radar for big things in the future. Which pieces can you see yourself wearing?