Christy Turlington ‘Slip’s ‘Into’ beauty with AVON

The fab and well known supermodel of the ’90s, Christy Turlington, has gone from glamazon to glamourize with a new scent for AVON. These days rather than working on her fame and fortune, she is focusing on empowering women everywhere, not just ones who can afford designer duds, but women who are working hard for that money.

She has teamed up with AVON for its new fragrance, SLIP INTO, which will be available next year in the US.The scent seeks to evoke the literal and spiritual lift women get from putting on heels. Its ethos (and certainly its ad campaign) asks women to take fleeting moments as opportunities to brighten their spirits, and in a larger sense the Avon Foundation For Women seeks to improve the lives of women everywhere.

She’s hoping that that sense of individual worth will be imbued with every bottle of the fragrance that sells.

“I think as a woman as a mom as a busy human being, [the fragrance] certainly touched a chord in me … slipping into that sense of escapism that a fragrance can give you,” she said, adding that this fragrance is “a very easy accessible way to do that for yourself.”

Bottles of the fragrance will be availabe for $28 in October 2011, and we’re guessing that by the time they’re on sale, Turlington will have convinced Avon to donate some of the proceeds to her cause.