Calvin Klein + Details magazine

Calvin Klein partnered with Details on its foray into street art as part of the magazine’s Details Guild initiative. “I’d say my number-one source of inspiration comes from what I see on the streets,” said Italo Zucchelli, men’s wear designer for Calvin Klein, during a party held in the brand’s Madison Avenue store on Thursday. With one show behind him already this year and another that will take place in three months in Milan, inspiration needs to come in plentiful doses. So, here, the brand decided to partner with Details.

On a wall across from The Standard in the Meatpacking District, the title is giving street artists a place to showcase their work. Details is selling reproductions of it all and last week, Gardar Eide Einarsson installed new work on the wall. His pieces typically sell for around $45,000, but 100 signed editions of the wall installation are available for $250 on thedetailsguild.com

Publisher Paul Jowdy said the Details Guild is one of many factors helping boost ad pages, noting that the May issue (his first stamp on the magazine since joining from Bon Appétit) will be up well over 50 percent versus last year.

-Assunta Catalano