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H&M+Blogger=TEAM FASHION!

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H&M announced they are set to launch their next collaboration with a fashion blogger, Elin Kling.  Yes, fashion blogger! Awesome for her and H&M and us who shop at H&M, but can you say JEALOUS much?
H&M announced this morning details of its latest shopping ‘marriage’ with Elin Kling, the young, stylish blogger who is regarded as Sweden’s leading fashionista. See, Sweden’s leading fashionista and H&M is a Swedish fashion chain, ahh it all makes sense now.

The collection will launch in Sweden on February 3, in 10 selected stores, with 10% of sales being donated to UNICEF. Unfortunately, customers will not be able to get their hands on the collection, unless they happen to be on a business trip, or on “holiday” in the Sweden’s major cities, including Stockholm, Gothenberg, Malmö and Uppsala. Check out the pieces below, and while you’re at it, some “inspirational” pieces from Elin Kling’s blog, stylebykling.


The collection features nine fashion pieces and two accessories which show a balance between hard, tough and sculptural, and soft, draped and feminine.


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